{"id":3284,"date":"2025-04-07T08:14:56","date_gmt":"2025-04-07T08:14:56","guid":{"rendered":"https:\/\/cdacv.es\/?p=3284"},"modified":"2025-04-07T08:56:19","modified_gmt":"2025-04-07T08:56:19","slug":"el-cacv-impulsa-una-guia-de-buenas-practicas-dirigida-a-influencers-para-garantizar-una-publicidad-responsable-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/cdacv.es\/es\/el-cacv-impulsa-una-guia-de-buenas-practicas-dirigida-a-influencers-para-garantizar-una-publicidad-responsable-en-redes-sociales\/","title":{"rendered":"El CACV  impulsa una gu\u00eda de buenas pr\u00e1cticas dirigida a influencers para garantizar una publicidad responsable en redes sociales"},"content":{"rendered":"<p class=\"p3\">Con el objetivo de proteger los derechos de las personas consumidoras, especialmente menores y adolescentes, <strong>el Consell de l\u2019Audiovisual de la Comunitat Valenciana<\/strong> ha elaborado una gu\u00eda r\u00e1pida destinada a influencers, promoviendo una comunicaci\u00f3n publicitaria responsable en el entorno digital.<\/p>\n<p class=\"p3\">La iniciativa responde al auge de creadores de contenido en plataformas como <strong>Instagram, TikTok, YouTube o blogs,<\/strong> y a la necesidad de garantizar la transparencia, veracidad y honestidad en las acciones promocionales que realizan. Con el fin de promover una comunicaci\u00f3n comprometida con la sociedad, la gu\u00eda refuerza el compromiso institucional con una publicidad plural, rigurosa y respetuosa con los valores constitucionales.<\/p>\n<p class=\"p3\">El documento identifica y describe distintas formas de publicidad il\u00edcita \u2014como la enga\u00f1osa, encubierta, subliminal, desleal o agresiva\u2014 y ofrece recomendaciones pr\u00e1cticas para evitarlas. Entre ellas destaca la importancia de etiquetar adecuadamente los contenidos publicitarios (#publi, #patrocinado, etc.), garantizar la veracidad de los mensajes, especialmente en materia de salud o promociones, y proteger la imagen de la infancia.<\/p>\n<p class=\"p3\">La gu\u00eda tambi\u00e9n recopila el marco normativo y los principales c\u00f3digos de autorregulaci\u00f3n aplicables actualmente, <strong>posicionando a la Comunitat Valenciana como referente en la promoci\u00f3n de buenas pr\u00e1cticas publicitarias en el \u00e1mbito digital.<\/strong><\/p>\n<p class=\"p3\">Esta acci\u00f3n se enmarca dentro de la funci\u00f3n del Consell de l\u2019Audiovisual de la Comunitat Valenciana de velar por una comunicaci\u00f3n audiovisual \u00e9tica, responsable y alineada con los valores democr\u00e1ticos.<\/p>\n<p class=\"p3\">Se puede descargar y revisar completa <a href=\"https:\/\/cdacv.es\/es\/codigos-de-buenas-practicas\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el objetivo de proteger los derechos de las personas consumidoras, especialmente menores y adolescentes, el Consell de l\u2019Audiovisual de la Comunitat Valenciana ha elaborado una gu\u00eda r\u00e1pida destinada a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-3284","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencers, gu\u00eda responsable de la publicidad<\/title>\n<meta name=\"description\" content=\"el Consell de l\u2019Audiovisual de la Comunitat Valenciana ha elaborado una gu\u00eda r\u00e1pida destinada a influencers, 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