{"id":1187,"date":"2023-07-21T10:04:38","date_gmt":"2023-07-21T10:04:38","guid":{"rendered":"https:\/\/cdacv.es\/?page_id=1187"},"modified":"2024-07-02T11:02:04","modified_gmt":"2024-07-02T11:02:04","slug":"publicidad-y-relaciones-publicas-responsables","status":"publish","type":"page","link":"https:\/\/cdacv.es\/es\/publicidad-y-relaciones-publicas-responsables\/","title":{"rendered":"Publicidad y relaciones p\u00fablicas responsables"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb 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Publicidad <\/em>y relaciones p\u00fablicas responsables<\/h1>\n[\/nectar_highlighted_text][vc_column_text css_animation=\u00bbnone\u00bb][\/vc_column_text][vc_column_text]\n

De conformidad con sus fines y principios de actuaci\u00f3n, el CACV debe velar por el cumplimiento de la legislaci\u00f3n vigente sobre publicidad en todo lo relativo a los contenidos y a las diversas formas de emisiones publicitarias para garantizar la dignidad humana y el principio de igualdad.<\/h4>\n[\/vc_column_text][vc_column_text]De la misma forma, debe tomar todas las medidas necesarias para garantizar los derechos de la juventud, la infancia y adolescencia, tercera edad, personas con diversidad funcional, migrantes y otros colectivos con mayor necesidad de protecci\u00f3n en lo que se refiere a los contenidos de la programaci\u00f3n y a las emisiones publicitarias, potenciando el respeto a los valores de tolerancia, solidaridad y voluntariado, evitando la inducci\u00f3n de comportamientos violentos e insolidarios, as\u00ed como facilitando la accesibilidad a las personas con discapacidad auditiva o visual.<\/p>\n

El CACV tomar\u00e1 las medidas necesarias para garantizar la igualdad de g\u00e9nero a trav\u00e9s de la promoci\u00f3n de actividades, modelos sociales y comportamientos no sexistas en la publicidad que se emita en la Comunitat Valenciana.<\/p>\n

Para ello, en garant\u00eda de los derechos humanos sin discriminaci\u00f3n por causa de nacimiento, sexo, identidad u orientaci\u00f3n sexual, raza o cualquier otra condici\u00f3n o circunstancia personal o social, el respeto a la pluralidad, a la diversidad, a la diversidad funcional, a la igualdad de g\u00e9nero, a los derechos de las personas menores de edad (favoreciendo una alianza intergeneracional), a la no discriminaci\u00f3n y la igualdad de trato hacia las minor\u00edas, respetando los principios de transversalidad y la perspectiva de g\u00e9nero, el CACV ha creado la Comisi\u00f3n de Publicidad y Relaciones P\u00fablicas que establece su hoja de ruta en tres ejes estrat\u00e9gicos para una comunicaci\u00f3n publicitaria y de relaciones p\u00fablicas comercial e institucional responsable con la sociedad.<\/strong>[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/4″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_row_inner column_margin=\u00bb50px\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbpadding-6-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbpadding-6-percent\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color=\u00bb#ffd28b\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbcustom\u00bb bottom_right_border_radius=\u00bb70″ column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbgrow-in\u00bb mobile_disable_entrance_animation=\u00bbtrue\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb delay=\u00bb200″][vc_column_text css=\u00bb.vc_custom_1689935172269{margin-bottom: 0px !important;}\u00bb]\n

Regulaci\u00f3n<\/span><\/h3>\n

La regulaci\u00f3n publicitaria<\/strong><\/span>[\/vc_column_text][divider line_type=\u00bbFull Width Line\u00bb line_thickness=\u00bb2″ divider_color=\u00bbaccent-color\u00bb custom_height=\u00bb20″][vc_column_text]Seguimiento para el cumplimiento de la legislaci\u00f3n europea, nacional y auton\u00f3mica.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bb50px\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbpadding-6-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbpadding-6-percent\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb25″ top_margin_phone=\u00bb0″ column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color=\u00bb#ffd28b\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbcustom\u00bb top_left_border_radius=\u00bb70″ column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbgrow-in\u00bb mobile_disable_entrance_animation=\u00bbtrue\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb delay=\u00bb600″][vc_column_text css=\u00bb.vc_custom_1689935348492{margin-bottom: 0px !important;}\u00bb]\n

Autocontrol<\/span><\/h3>\n

La autorregulaci\u00f3n<\/strong><\/span>[\/vc_column_text][divider line_type=\u00bbFull Width Line\u00bb line_thickness=\u00bb2″ divider_color=\u00bbaccent-color\u00bb custom_height=\u00bb20″][vc_column_text]Propuesta de c\u00f3digos deontol\u00f3gicos y normas de autorregulaci\u00f3n del sector audiovisual. Convenio con Autocontrol<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/4″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_row_inner column_margin=\u00bb50px\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbpadding-6-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbpadding-6-percent\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color=\u00bb#ffd28b\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbcustom\u00bb bottom_left_border_radius=\u00bb70″ column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbgrow-in\u00bb mobile_disable_entrance_animation=\u00bbtrue\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb delay=\u00bb800″][vc_column_text css=\u00bb.vc_custom_1689935687856{margin-bottom: 0px !important;}\u00bb]\n

Buenas pr\u00e1cticas
\n<\/span><\/h3>\n

La comunicaci\u00f3n responsable<\/strong><\/span>[\/vc_column_text][divider line_type=\u00bbFull Width Line\u00bb line_thickness=\u00bb2″ divider_color=\u00bbaccent-color\u00bb custom_height=\u00bb20″][vc_column_text]Elaboraci\u00f3n de un c\u00f3digo de buenas pr\u00e1cticas publicitarias que ponga en valor el buen hacer del sector publicitario y sea compartido.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb 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